merchmix.

Built by retailers, for retailers

Merchmix Founders at NRF

Merchmix was built by people who spent their careers inside retail businesses, running planning and buying at M&S, ASOS, Debenhams and Best & Less.

They kept hitting the same wall. Planning in one system, buying in another, allocation in a spreadsheet, execution somewhere else entirely. Every team working from a different version of the truth, and every decision slowed by the gap between them.

So we built the system we wanted. Merchmix is a merchandising and inventory operating system with intelligence at its core, connecting planning, buying, allocation, suppliers and execution in one platform.

Merchmix does not make the call for you. It puts the right numbers, the right signals and the right recommendation in front of the people who do.

“Merchmix showed us the brands customers trust most in our category. We backed those items, and became the fifth-largest player in our segment.”

Sophia Ramirez

Product Manager, Farmevia

Sophia Ramirez - Farmevia

Meet the team

Nicola Bond

Nicola Bond

Founder and CEO

Aneesh Bond

Aneesh Bond

CTO

Mitch Starkey

Mitch Starkey

Head of Growth

Matilda McCormack

Matilda McCormack

Partnership Manager

Vivienne Callahan

Vivienne Callahan

Sales Development Manager

Amandeep Singh Behal

Amandeep Singh Behal

Dev Lead

Avi V

Avi V

Advisory Board

What it looks like in practice

Fira Mae logo

“For the first time, we captured the full value of our Black Friday traffic instead of losing revenue to stockouts.”

Helen Carpenter, Head of Ecommerce, Fira Mae

Fira Mae went into peak season the way most retailers do, with a plan built weeks in advance and no way to see what was breaking until it had already broken. One peak later, they were trading on live size-level demand.

Availability broke in key sizes with no warning, so demand arrived and there was nothing to sell it. Paid media drove traffic to product the business could not convert. By January, cash was trapped in slow sellers that should have been exited weeks earlier.

Merchmix changed the order of those decisions. Size-level prediction flagged which SKUs would break and when, so the team replenished before the weekend rather than after it. Campaigns were synced to what was actually in stock, so spend went behind product that could convert. Slow movers surfaced early enough to exit cleanly, which unlocked open to buy that went straight back into proven winners. The same visibility carried through Cyber Monday, Christmas and end of season.

40%conversion lift on peak weekends
2 monthsahead of profit target
StrongestChristmas performance to date

What changed

Size and SKU break points predicted rather than reported. Stock risk flagged before peak weekends. Marketing spend aligned to live availability. Slow movers identified while there was still time to act.

Modules used

CoreARRO

Common questions

Common questions

Merchmix is a merchandising and inventory operating system with intelligence at its core, built for retail, wholesale and inventory-led businesses. It connects planning, buying, allocation, replenishment, ERP, OMS, WMS, suppliers and finance into one platform.

Press Image

Try a Merchmix demo

Join the world’s best retail teams